Bizzy Bakes - Brand Identity

Fall 2021

This was a project created in a restaurant branding workshop run by Roberto de Vicq de Cumptich through the TDC from October to November. 

  Back Story 

• Bizzy Bakes is a comfortable sit-down, hangout spot in New Paltz, NY
• Started by Elizabeth Acierno, a talented painter, her work is hung
  in the bakery
• Her skill first came young when she dropped her first cheesecake and burned scones. She kept trying and perfected them for
  everyone to love.
• Wanting to share her craft (in both painting and pastry making) Bizzy Bakes began on Main St taking the place of a bar that had
  closed down.
• The bakery is known for its delectable checkerboard cake
  and cheesecake.

Menu printed on canvas board

Core Identity

Round font, sheared and with letters extended to mimic painter's signature

Font and Color Palette

Business Cards

Merch

Coaster

Bakery located in college town

Customer Experience

To Go available

Receipt comes clipped on a mini paint easel 

Initial Logo Sketches