Bizzy Bakes - Brand Identity

Fall 2021

This was a project created in a restaurant branding workshop run by Roberto de Vicq de Cumptich through the TDC from October to November. 

  Back Story 

  • Bizzy Bakes is a comfortable sit-down, hangout spot in New Paltz, NY
  • Started by Elizabeth Acierno, a talented painter, her work is hung
    in the bakery
  • Her skill first came young when she dropped her first cheesecake and burned scones. She kept trying and perfected them for
    everyone to love.
  • Wanting to share her craft (in both painting and pastry making) Bizzy Bakes began on Main St taking the place of a bar that had
    closed down.
  • The bakery is known for its delectable checkerboard cake
    and cheesecake.
squaremenu

Menu printed on canvas paper


 


Core Identity

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Artboard-64-80
bizzysign

Round font, sheared and with letters extended to mimic painter's signature

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Font and Color Palette

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Business Cards

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Merch

coaster

Coaster

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bblaptopsticker

Bakery located in college town



Customer Experience

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To Go available

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Receipt comes clipped on a mini paint easel 

Initial Logo Sketches

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